Most Albanians are addicted to the Internet – On top are video calls and news reading, but also online shopping
Internet access in Albania has increased over the last year, with almost all Albanians now having the possibility to use it. 82.9% of citizens aged 16–74 use the Internet, and about 91.6% of them use it several times during the day.
This value is increasing as a result of the more excessive use of mobile devices or smartphones, where, according to INSTAT, based on the results of the Information Technology Use Survey during 2022, about 99.9% of individuals have used mobile devices or smartphones (smartphones) to access the Internet. Meanwhile, 23.5% of the population uses the Internet via laptop.
Sending and receiving email (11.4 percentage points), reading online news, newspapers, or magazines (11.3 percentage points), as well as participating in online consultations or voting on social or political issues (around 10.3 percentage points), are the activities that Albanians perform the most online.
Video calls (via Skype, Viber, and WhatsApp) are also widely used; “during the last three months” from the moment of conducting the interview, it is noted that 98.5% of the population aged 16–74 make calls or video calls. The 25-34-year-old age group recorded the highest percentage at 24.5%, followed by the 16-24-year-old age group at 18.7%.
Online shopping is not left behind. This activity was carried out by 34.7% of the population of the age group 16–74 in the last 12 months from the moment of conducting the interview, an indicator that marked an increase of about 13.3 percentage points compared with the year 2021. Among the “online” purchases, the services that occupy the largest weight are clothes, shoes, and accessories with 90.8%, which showed an increase from 2021 by 1.9 percentage points.
An increase on being online has also been recorded by the age group 65 to 74 years old, where 36.9% did not use it a year ago; the indicator has decreased by 14.2 percentage points. Also, Albanian families have increased internet access, reaching 96.5%, compared to 88.3% in 2021.
Marinela Lina/ SCAN
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